- Fubo Sportsbook now has market access agreements in seven US states
- Betting platform launched in Arizona and Iowa in November
- Fubo Gaming first partnered with Cavs in October
The National Basketball Association’s (NBA) Cleveland Cavaliers have signed a wide-ranging market access agreement with FuboTV’s betting subsidiary Fubo Gaming.
The deal will designate Fubo Sportsbook as the official mobile sports betting partner of the NBA franchise when the sportsbook launches in the state of Ohio, which is subject to regulatory approval.
The partnership will also see the opening of a 3,000 square foot sportsbook inside the Cavaliers’ Rocket Mortgage FieldHouse.
Before Fubo Gaming gets the go-ahead to launch in Ohio, the Cavaliers will promote Fubo Sportsbook through an integrated marketing campaign, including signage that will be visible during broadcasts, and promotion across the team’s TV and radio programmes.
Already an authorised gaming operator of the NBA, Fubo Gaming first signed a deal with the Cavaliers in October, but the two parties can now expand the partnership as the gambling brand moves towards its launch in the state.
Fubo Sportsbook first went live in November with licensing agreements in Iowa and Arizona.
The addition of Ohio means Fubo Gaming will soon have market access agreements in seven states, with additional live operations in Indiana, New Jersey, Pennsylvania and Texas.
“This is an exciting evolution of our continued partnership with Fubo Gaming,” said Len Komoroski, chief executive of the Cavaliers and Rocket Mortgage FieldHouse.
“The Fubo Sportsbook mobile wagering platform provides leading technology, connectivity and entertainment that aligns perfectly with our commitment to innovation and engagement across every aspect of the fan experience.
“We look forward to the continued collaboration with Fubo as we work to establish a best-in-class sports betting marketplace to offer our fans in Cleveland and throughout the state of Ohio.”
Scott Butera, president of Fubo Gaming, added: “The opportunity to enter the Ohio sports betting market with the Cavaliers as our partner is a major step forward for Fubo.
“Ohio has a passionate fanbase who will enjoy Fubo’s uniquely integrated streaming and wagering sports betting experience. The Cavs are at the forefront of sports innovation and consistently create highly engaging fan experiences.”