Sports

Freaks 4U Gaming partners with Deutsche Messe for DreamHack Hannover


Global esports and gaming agency Freaks 4U Gaming and exhibition organiser Deutsche Messe have teamed up to organise DreamHack Hannover in December 2022.

According to the release, this is part of a new multi-year partnership signed between Freaks 4U Gaming and Deutsche Messe to bring ‘the leading gaming lifestyle experience’ to Hannover, Germany.

Image credit: Freaks 4U Gaming / Deutsche Messe / DreamHack

RELATED: Freaks 4U Gaming becomes ESL license holder for Germany and France

As a result, the event will feature a LAN area, cosplay competitions, music, and influencer appearances, as well as esports tournaments. Freaks 4U did not disclose any more esports details about Dreamhack Hannover. 

This will be the first DreamHack event in Germany since DreamHack Leipzig took place in January 2020.

Michael Haenisch, CEO of Freaks 4U Gaming, commented: “DreamHack is undisputedly the most iconic event synonymous with the gaming community, it’s a momentous milestone for Freaks 4U Gaming to be realising DreamHack in Germany in the coming years.

“We are incredibly excited to team up with Deutsche Messe to bring the most relevant gaming and esports festival to Hannover through a multi-year partnership, also growing DreamHack Hannover into one of the lighthouse events within the DreamHack brand worldwide.”

The DreamHack news follows on from Freaks 4U Gaming securing a license to operate national ESL competitions and DreamHack festivals in Germany and France. Freaks 4U Gaming also recently agreed on a data partnership with Shikenso Analytics

RELATED: DreamHack announces cancellation of DreamHack Anaheim 2022

Philipp Wilhelm, Senior Project Director New Events, Deutsche Messe AG, added: “The enormous potential of professional athletes and active esports fans makes the event incomparable and trend-setting within the industry. Together with Freaks 4U Gaming, we will fascinate and redeem the visitors with a new area and scale of esports festivals.”

Esports Insider says: It’s good to see a German company spearheading the development of a new DreamHack festival in Germany. Freaks 4U is slowly becoming one of the most notable esports agencies in Europe and this project could be the one that helps them achieve more international recognition. 

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