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Influencer.com joins TikTok marketing partners to give brands access to first-party data


Influencer.com, an influencer marketing and branded content solution, today has become an official TikTok marketing partner and will integrate with the platform’s Creator Marketplace API.

As well as this, the platform has also partnered with Meta for delivering creative solutions on Instagram and Facebook.

As a result, brands will be able to make real-time decisions around campaign performance based on first-party data within Influencer.com’s proprietary technology platform, Waves. 

Influencer.com’s clients, including Hilton, Polaroid, Deliveroo, Takis, and National Rail, will gain exclusive access to TikTok’s first-party data on audience demographics, growth trends, best-performing content and videos to identify the right creators for creator and paid advertising campaigns, giving them data on metrics that are essential to brands’ ROI.

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By linking their TikTok Ads Manager account to Influencer.com’s platform, brands will also easily be able to create Spark Ads, TikTok’s advertising tool, from creators’ TikTok videos within Waves and receive detailed reporting.

Through this integration, Influencer.com’s clients will be able to access first-party insights from the TikTok Creator Marketplace, the official platform for brand and creator collaborations on TikTok. It presents the opportunity for brands to identify and partner with an expansive group of creators. 

The integration adds to Influencer.com’s list of API integrations that include Facebook, Instagram, Twitter, and YouTube. Influencer.com is also an official marketing partner with Meta for delivering creative solutions on Instagram and Facebook.

Influencer.com CEO and co-founder, Ben Jefferies, commented: “We are thrilled to be part of a select group of trusted TikTok marketing partners and provide our clients with this new solution via our technology platform, Waves, which will enable brands to measure their campaigns through performance-led insights. The move further cements our position as an industry leader and builds upon our recent explosive growth.” 

TikTok head of ecosystem partnerships, Melissa Yang, added: “Creators are the lifeblood of our platform and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”

For more on TikTok’s Creator Marketplace API, the team spoke about it on the Mumbrellacast



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