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Mumbrella’s Summer Shorts Series – Episode Three


The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.

Christmas is almost upon us. But don’t let that stop you checking in on Mumbrella for your industry news fix. And you won’t find this in any newsletter – so keep popping back to the website regularly for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to abanks@mumbrella.com.au.

Mumbrella Shorts

 

NRMA Insurance launches holiday OOH campaign with Bear Meets Eagle On Fire

NRMA Insurance have launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.

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The “Safe always arrives” campaign features a series of cinematic images that capture the anticipation of a loved ones arrival, and will run across rural sites in NSW and Queensland.

The images were created with award-winning photographer Simon Harsent, from The Pool Collective.

“In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon’s shot them beautifully” said Micah Walker, CCO and founder of BMEOF.

Credits
Client: NRMA Insurance
Brent Smart: Chief Marketing Officer, IAG
Sally Kiernan: Marketing Director, NRMA Insurance
Elizabeth Stokes: Manager, Integrated Comms,
Agency: Bear Meets Eagle On Fire
Photographer: Simon Harsent
Producer: Cameron Gray
Production Company: The Pool Collective
Post / Retouching: Cream

Ian Chappell and funeral brand Bare bring home the ‘real ashes’ this summer

Funeral service providers Bare has partnered with former Australian cricket captain, Ian Chappell, to bring the “real ashes” home, in a new campaign.

The ad, with over 50,000 YouTube views during the second test, features the legend providing commentary of the cremated ashes of a beloved wife coming home.

Bare is also running a series of Ashes video updates entitled That’s Just Not Cricket, covering the state of play around planning a funeral.

Chappelli knocks out some darkly witty one-liners: “The Poms died in the last innings. Hope they prepaid their funeral with Bare.” And… “Bare. When stumps are called, we guarantee we’ll bring home the ashes.”

The campaign will roll out across TV, digital, paid search, social and press and will run throughout the summer.

Bare wants to normalise discussions around death.

“As a society, Australians are generally not good at talking about death. But, when it inevitably happens, we’re unprepared and forced to make decisions quickly, without any input from the person who’s died,” said Bare co-founder Sam McConkey.

“Bare’s business, after all, is returning ashes – so we thought what better way to talk about this topic than in the context of the game. We’ve loved teaming up with Chappelli, who has been vocal over the years about his pragmatic views on end of life.

“Hopefully the campaign gets people talking about this important topic,” McConkey said.

Chappell commented: “Life is a one innings game. I’m just trying like hell not to run myself out!”

He added that a lot of people don’t share his pragmatic views around end-of-life, but talking about death won’t kill you.

“We don’t want to talk about death because we’re afraid it might happen to us,” Chappell said.

“I think superstitions play a part of it. It’s like a lot of cricketers I played with wouldn’t order duck when we’d go to a Chinese restaurant, because they didn’t want to have anything to do with duck. I think the same is true for death – people want to avoid talking about it because they fear it might cause it to happen,” he said.

Credits

Production: Bare in-house
Head of Brand & Creative: Dom Megna
Production/Social Media Manager: Joe Lucas

VCCP launches “There’s a New Ute in Town” campaign for LDV T60 MAX

As part of the launch campaign for the new LDV T60 MAX ute, VCCP has created the Kilowatts Trilogy: 3 x:60 radio spots “The Good, the Bad, and the Kilowatts,” “A Fistful of Kilowatts,” and “For a Few Kilowatts More” each featuring an operatic choir singing about the massive power of the LDV T60 MAX in a style inspired by classic spaghetti western scores.

“With a massive 160kW engine, the new T60 MAX is one of the most powerful utes in the market — from just $33,990. So we wanted to shout it from the rooftops, but thought better of it and hired professional singers,” says Scott Huebscher, executive creative director, VCCP Sydney.

Says Dinesh Chinnappa, LDV Australia’s general manager, “The ‘There’s a New Ute in Town’ campaign perfectly captures the challenger aspect of the powerful new T60 MAX. As one of the most powerful utes in its class at a fraction of the cost — the competition will be shaking in their CV boots.”

The rest of the “There’s a New Ute in Town” campaign is set to roll out early next year. The campaign will include TV, online, social and outdoor.

Credits:
Client: LDV Automotive
General Manager: Dinesh Chinnappa
National Marketing Manager: Liz Katsiotis
Marketing Manager: Kate Hogan
Creative Agency: VCCP Sydney
Scott Huebscher: Executive Creative Director
Heath Sims: Senior Creative
Nathan Pashley: Senior Creative
Sarah Brown: Account Director
Josh Manning: Planning Director
Toni Carter: Creative Operations Director
Paul Friedmann: Producer
Sound: Otis Studio
Media Agency: Spark Foundry
Thea Eduardo: Planning Executive
Lilli Avit: Client Manager
Linh Pham: Client Director
Benjamin Valia: Senior Activation Executive
Trinh Le: Activation Executive
Nokomis Lok: Activation Coordinator

Short shorts

  • AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.
  • Amazon Prime Video to expand streaming service in SEA, open regional office in Singapore.
  • OnlyFans founder and CEO Tim Stokely is stepping down, Bloomberg reports. His successor is Ami Gan, the company’s former head of communications and marketing.

Memebrella

And now for something completely Mumbrella …





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