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Mumbrella’s Summer Shorts Series – Episode Two


The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.

Mumbrella is bringing you all the news and fun stuff we spot to keep you informed and entertained. And you won’t find this in any newsletter – so keep popping back to the website regularly for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to abanks@mumbrella.com.au.

Short Shorts

  • Gemma Fordham exits SCA’s Hit Network.
  • Qantas’ Jo Boundy joins Commonwealth Bank as chief marketing officer.
  • Nine seals new 5-year rugby league broadcast deal.
  • Buyers of film and television content have all the bargaining power during the commissioning phase of new screen content, a report produced by Lateral Economics on behalf of Screen Producers Australia says. Producers of content are not securing rights that previously remained with or reverted to them, and are missing out on future earnings. The report recommends adopting the model used by the British film and TV production industry.
  • The ACMA is inviting appropriately qualified professionals to express their interest in acting as a mediator or arbitrator under the News Media and Digital Platforms Mandatory Bargaining Code.
  • News.com.au editor-in-chief Lisa Muxworthy said Kassia Byrnes has joined the news website as its youth editor.
  • Carolyn Campbell, former Netball NSW director, has been appointed chief executive of Scouts NSW. Having led Netball NSW for 15 years and the Women’s Hockey World Cup for five, Campbell will bring more than 20 years of experience to the position. In addition to being the current chair of sport NSW, she was previously interim CEO of Basketball Australia.
  • Canadian culinary series Anna’s Occasions (10×22’, Triton HQ) has been bought by SBS Food. Chuck and the First People’s Kitchen (13×30’, Andicma Media) has been acquired by SBS Food and SBS’s indigenous channel NITV.

Guardian Australia makes four new hires and two internal appointments

Guardian Australia has made four hires, and is looking to make two more, as it amplifies its state news offering in Queensland, New South Wales and Victoria.

“State news is critical to readers’ lives – especially so amid the ongoing pandemic – yet the limited space on our national front page has restricted our ability to provide it,” said Guardian Australia editor, Lenore Taylor.

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“We are really excited about this opportunity to better serve our readers.”

The new hires include:

  • Conal Hanna as associate editor (state news). Conal will be leading Guardian Australia’s state news expansion, establishing and editing the three new containers in Queensland, New South Wales and Victoria.
  • Tamsin Rose as NSW state reporter.
  • Benita Kolovos as Victoria state correspondent.
  • Adeshola Ore as Victoria reporter.

Guardian Australia is also looking to hire two political and general reporters for the Queensland reporting team.

In addition to the new hires, Guardian Australia has made two internal appointments. Ben Smee has been appointed Queensland state correspondent, and Michael McGowan has been appointed NSW state correspondent.

Social media threat to Australian election underlined in new parliamentary report

Australia’s democracy is not immune to election meddling, says Reset Australia, as a new parliamentary report underlines the significant risk social media poses and establishes the need for greater transparency.

The local think tank of the global initiative tackling digital threats to society said the report from the Select Committee on Foreign Interference through Social Media is right to raise the alarm and to call for greater government oversight over social media’s role in elections.

Have a look at the PDF here.

Shoppers crave in-store technology that mimics their online experience: report

Key Australian survey highlights include:

  • Shoppers want in-store tech that provides them with UGC: When consumers were asked what technologies they would like to see integrated into the in-store experience, virtual displays showing other customers’ reviews, photos, and videos (31%), QR codes that can be scanned to read reviews (35%), and availability of live/up-to-date star ratings in-store based on customer feedback (35%) were three of the most popular answers. Retailers are listening, with more than two thirds of Australian brands and retailers (74%) saying they have planned to invest in experiential retail, or will include this in their strategy, over the next three years.
  • In fact, consumers expect to see UGC everywhere they shop: 60% of global consumers want to see UGC on brand and retail websites and social channels, while a third want them displayed virtually in-store
  • Shoppers say their peers are the best influencers: UGC-displaying technology makes sense, as Australian consumers said that written reviews (49%) and photo or video content from fellow consumers (27%) are the two types of content they find most influential when used by brands or retailers.
  • Sellers agree: Australian brands and retailers also ranked reviews (59%) and customer photo and video content (39%) as the most influential elements of their sales and advertising efforts. Both Australian consumers (8%) and brands and retailers (14%) ranked celebrity endorsements last.

Source: Bazaarvoice, Inc., provides product reviews and user-generated content (UGC) solutions, announced the results of its newest study, “The State of Retail Report.” The research is based on survey responses of over 8,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, and over 500 decision makers who work in retail from the same countries. 

Memebrella

Remembering some of the best memes of 2021. Here’s a good one.

Ratings honeymoon is not over for Seven

Seven Network: Top seven programs of the week in total people: 7NEWS Monday to Friday, The Ashes Second Test Day 3 Session 3, 7NEWS at 6.30 Monday to Friday, 7NEWS Sunday, The Ashes Second Test Day 1 Session 3, 7NEWS Saturday, The Ashes Second Test Day 3 Session 2.

The summer of cricket continues, and it looks like this bloke fancies himself as a social drink-fluencer.

And now for some light listening …





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