The Professional Squash Association (PSA) and digital media consultancy PT SportSuite have agreed a multi-year, multi-platform deal that will see the rollout of PT SportSuite’s digital ecosystem – transforming the media landscape of squash’s global player governing body.
The partnership, jointly brokered alongside PSA’s strategic commercial partner Infront, will create a new ecosystem of digital properties across video OTT, cloud media asset management, digital media workflow, web, mobile app, player and fan engagement within professional squash.
In a first of its kind for a professional sport’s global player governing body, the PSA, custodians of the PSA World Tour, PSA Challenger Tour, WSF & PSA Satellite Tour and PSA World Rankings, will invite all stakeholders to share in and benefit from a multi-tenant cloud ecosystem to create sustainable engagement between tournaments, national federations, media partners, players and fans while driving greater value and commercial opportunities for sponsors and partners.
Fans can look forward to the relaunch of the PSA’s two main web properties – psaworldtour.com and SQUASHTV. Both platforms will be re-imagined with UI enhancements, advanced statistics, player profiles, tournament details and fan engagement opportunities across web and dedicated mobile apps adding up to the ultimate digital fan experience across all channels.
For the PSA, this partnership brings the organisation one step closer to fulfilling a long-term strategic objective to grow the popularity, audience and revenue generation of squash globally – by establishing an engaged global digital community.
Alex Gough, PSA CEO says: “SQUASHTV has been an integral part of bringing the PSA World Tour to our fans from around the world for over ten years. Re-developing the platform while creating dedicated mobile apps for SQUASHTV and the World Tour will allow us to better understand our audiences, delight our fans with engaging experiences and add more value to our partners and the players on the World Tour.”
Julien Ternisien, Vice President Summer Sports, Infront says: “Our partnership with the PSA is less than a year old, so it is hugely encouraging to see the strategy becoming a reality. This agreement with PT SportSuite shows our joint efforts are already materialising and we look forward to using the platform to bring the best content to squash fans around the world.”
After having collaborated successfully with the likes of Bristol Sport, British & Irish Lions and Major League Rugby last year, this partnership represents the perfect kickstart to 2022 for PT SportSuite. Rich Cheary, PT SportSuite CEO, says: “Global sport has been through the digital wringer recently, highlighting much required areas of development and acceleration across its technology landscape and accompanying media workflow processes. The PSA team shares our vision and desire to implement the necessary products and services that will allow them to schedule, commission, centralise and make readily available the majority of media being streamed, produced, captured, shared and monetised across the squash world. We look forward to working with the PSA and partners, to assist them in achieving their digital strategy.” Fans can look forward to the relaunch of the PSA’s two main web properties www.psaworldtour.com and SQUASHTV in August 2022 in time for the new season.