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Qantas’ Jo Boundy joins Commonwealth Bank as chief marketing officer


The Commonwealth Bank has appointed Jo Boundy as the bank’s new executive general manager, chief marketing officer, after an extensive search.

Boundy brings more than 20 years’ global experience to the role, and will officially step into the position in March 2022.

Today’s announcement follows the recent appointment of Monique Macleod as the new group executive marketing and corporate affairs back in August.

Jo Boundy

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Speaking about the appointment, Macleod said she was pleased to be able to welcome someone as experienced and well revered across the industry as Boundy.

“I’m thrilled we have been able to attract a person of Jo’s talent to be our next chief marketing officer. Jo has more than 20 years global experience, having led marketing, customer, communication, digital and entertainment teams at a number of large commercial organisations including Optus, British Telecom, Google and, of course, Qantas, from where she joins us and played a key part in the group’s brand and marketing strategies,” Macleod said.

“Earlier this year, Jo was recognised by CMO Australia as the number one CMO in 2021 and I am delighted we will benefit from her broad range of experience and capabilities, as well as her energy and enthusiasm.”



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